Edom Nutritional Solutions Eliminating micronutrient malnutrition through fortified staple flours.

Agriculture; Food and Nutrition; Health

OVERVIEW

Description

Edom Nutritional solutions provides solutions to micro-nutrient malnutrition. Fortifying staple flours for over 500 million children & young women who are limited by expense & imprecision to access Iron,Vitamin A & Zinc is our mission. We manufacture micro-nutrient rich porridge flour, maize meal flour & a health seasoning premix , avail them to the malnourished through affordable retail distribution in rural areas, low market urban areas and smaller outlets in smaller packs of 250 grams that the majority millions at the BoP can easily access & afford. Use of staple foods as delivery vehicles for the critical micro-nutrients; fortified with a premix of moringa oleifera, mushroom& grain amaranth (whose combination eliminates micro-nutrient deficiency),avail them in smaller packs of $0.4 is in the spirit of The 2008 Copenhagen consensus that endorsed this as the least expensive, most reliable approach to curb micro-nutrient malnutrition.

Target Market

The major customers are.
i. Children in East Africa to help them overcome malnourishment. (There are 17M children in Kenya & 35M in the rest of East Africa alone, which forms the core end users.
ii. Women-they are the majority and in over 90% of household, they determine the shopping list for foodstuffs and other consumables.
iii. Oldsters who are losing their alertness – those between 55 – 70 years are about 7 million in Kenya and 15 million in the rest of the countries.
iv. The general health conscious consumer in East Africa to help them enhance their cognitive functions. According to Consumer Insight, 52% of shoppers in Kenya are today trendy, very selective and more conscious of their health and nutrition. This translates to 20 million Kenyans and another 30 million in both Uganda & Tanzania

How We Create Impact

Staple Food fortification has been endorsed by the 2008 Copenhagen consensus as the least expensive/most reliable approach to address micro-nutrient deficiencies on a larger scale. This strategy works in favor of millions with limited access to centrally processed foods by effectively addressing limitations that prevent fortification efforts from being widely implemented by ensuring this micro-nutrient premix availability in the first instance. Its coupled with innovative equipment such as the all-important micronutrient fortification facility and product availability in affordable, accessible, reusable economy packs in the most common retail outlets as impactful designs that will eventually lead to nutritional autonomy.
The strategy uses staple flours as delivery vehicles for the critical micronutrients ,avail them through affordable retail distribution in rural, low market urban areas in smaller packs of $0.4 that the majority millions in the survival markets can access. The economy packs to the majority who live on $1-2 a day generate low unit margins but profitable volumes to ensure financial growth and scalable.

Stage

5) Starting to See Strong Revenue Traction

Revenues in the Last 12 Months

$1,118,715

Outside Funds Raised

$150,000

More Resources

EDOM_PROJECTIONS.xlsx

EDOM-_INVESTMENT_PROFILE-1.docx

OTHER

ADDITIONAL NEEDS

Business Advice, Collaboration with Similar Organizations

Expansion capital.
Board of Advisors
Institutional Linkages

FINANCIAL SUMMARY

Stage

5) Starting to See Strong Revenue Traction

Revenues in the Last 12 Months

$1,118,715

Outside Funds Raised

$150,000

Seeking

$940,000

Deadline: December 31, 2014